If you know me, you know that I believe blogging for photographers is of the utmost importance. Why? Because I’ve experienced it myself. Blogging for my photography business is a huge piece of the puzzle when it came to growing my photography business to the six-figure level in a brand new city in a new state where I knew not one soul.
Blogging didn’t just help me get my name out there. Blogging started relationships with many of the loyal clients and raving fans that I still work with today.
Odds are, you’ve tried blogging and you’re probably wondering, “why isn’t my photography blog working?” Well, in my experience it’s likely because of one (or more than one) of these 7 things.
Are you blogging for photographers? Brides? Families? Yourself? Current Clients? Make sure you stay focused on the people you are trying to reach. Just because you WANT to write a blog post on “how to get great detail shots” doesn’t mean you should! Unless you’re trying to reach wedding photographers, of course. Focus on providing USEFUL content for the audience you’re trying to reach.
Are you doing any S.E.O. (search engine optimization) on your blogs? If not, you are missing out! SEO is basically how google knows who you are, what you do, if your business is still active and what people it should send your way. And one of the main ways to let google know this is by adding new content all the time (through blogging) with at least one image and BASIC S.E.O.
Make sure you take the time to learn about keywords, URL slugs, blog titles, sub-headings, tags, alt-texts and all those good things. If it feels like a foreign language to you. Use the button below to purchase my ultimate blog guide for a discounted price of $15! This 50 page guide will teach you why blogging is important, what to write about, how to write it properly, my 10 recipes for coming up with blog topics CONTINUOUSLY, and SEO for blogs!
I know. You’ve heard it before. But your consistency with blogging will either make you or break you. If you continually blog your traffic with either stay flat or slowly increase. But if you stop or take a break, your traffic will plummet. And then when you start up again, you are going to have to fight harder than ever before just to get that traffic back. One time, I stopped blogging for like a month to take a break and it literally took 10 months for me to regain that traffic.
If you write your blog and talking about it on social media one time, you are missing out.
The nice thing about blogging is that it is what entrepreneurs call EVERGREEN content because like evergreen trees. It never dies. Our social media posts “die” way faster. Twitter posts have a lifespan of 18 minutes. Facebook is 5 hours. Instagram is 21 hrs. YouTube is 20 days. Pinterest is for 4 months. But a blog post is 2 years! Just because you promote a blog post once on social media doesn’t mean you can never post about it again.
Blogging for photographers is time-consuming, especially if you do it well. That’s why updating, repurposing, and republishing and promoting your existing blog content is so valuable. It saves you time and energy but it also allows you to efficiently achieve the results you’re looking for. Promote it on facebook, LinkedIn, Instagram, Medium, or Tumblr! Blogging is really competitive so we have to push it out on multiple platforms. Focus on creating USEFUL content with a freaking amazing headline.
No one wants to read something with just facts and data. Include your personality, a story, or some other kind of personal touch! Let your audience get to know you! Your blog should make them feel something, not just THINK something. So ask yourself as you sit down to write, “How do I want my audience to feel after reading this?”
Here’s the deal. There are a million and one photographers out there so we have no choice but to show all our cards. We can’t keep secrets. If you want them to share it, if you want them to keep coming back for more, you have to give them a reason to! Again, experience has shown me that you can’t give too much away!
Blogging for photographers is about creating conversations and deepening relationships with current and potential clients. If you don’t have readers or a community to do that with then there is no conversation or relationship. You’d just be talking to yourself.
So, make sure you are building your social media following and relationships while also building your blog.
Blogging for photographers isn’t a sprint. It’s a marathon. But it’s one that is worthwhile and in my opinion NECESSARY for your business.