the blog

Does your photography business need a blog?

February 11, 2020

I read a blog post the other day from someone who does not believe photographer’s need a blog. They acknowledged the pros of your photography business having a blog, like:

  • helping your website rank on google to get more clients
  • lets you build an email list
  • might get you more clients
  • customized consistent branding
  • Inspiring others

Then they talked about the negatives, like:

  • takes too much time to write
  • it can take years to pay off
  • hard to rank for keywords like “bloomington illinois photographer”
  • nobody reads them
  • Clients aren’t coming from google anyway.

Some of that is total crap, some of it depends on a few things, and some of that might be true, here’s why I think all photography businesses SHOULD have a blog. In fact, I believe it’s a PIVOTAL part of our marketing structure as photographers!

Does your Photography Business Need a Blog? | Marketing for Photographers with Ariel Dilworth

Why does your photography business need a blog?

Because it Builds Trust

In my More than Marketing course, I teach my marketing structure and how I use each platform in my business (all of which are free, by the way)! But for now, here’s a sneak peek…

Social media is an excellent introduction to you and your brand. But here’s the deal, it’s never meant to be more than that. It was never meant to be a proposal. It was never meant to be how you book your clients.


First dates are meant to be get to know you, laugh together, tell stories, ask questions, engage with each other which, is exactly how we are MEANT to use social media (though many photographers do it wrong).

Our blog, that should be a place for our ideal clients to dive deeper into a relationship with us. While social media is the 1st, 2nd, 3rd, 4th, 5th, 6th date… our blog is dates 7 through proposal (a.k.a. booking)!

What this means is that if you are only blogging photography sessions you are missing out on some INCREDIBLE stuff. Your blog should be free helpful advice, quick wins for your ideal client. It should reveal more about who you are and your story with a FEW sessions sprinkled few and far between. Because let’s be real… the only people who are going to look at full photography sessions are brides and other photographers who are looking for inspiration…

So, should your photography business have a blog? My answer is enthusiastically YES! YES! YES! Blog for google, but also blog for your ideal client. Solve their problems! Help them! Show them your heart! Turn them from “thinking about booking” into “omg I love him/her! i’m booking no matter what the cost!”

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