Written by Katie Conroy!
Many photography clients get cold feet when they start talking rates. It’s understandable. Professional photography is expensive. It’s easy to consider the DSLR you have back home or even (perish the thought) your cell phone camera. However, there’s a lot more to taking professional photos than just pointing and clicking. Photographers are expensive because taking great photos and editing them to a professional level is hard work.
Ariel Dilworth is passionate about helping people understand the value of hiring a pro for your photography needs. Here’s a look at a few of the different types of photography you might consider investing in. And a look at why photography costs what it does.
We’ll put it simply: if you want photography that will sell a service or product, you need to hire a pro. Amateur photography will not only get ignored by potential clients or customers; it could actively turn them off. If you’re looking to outfit your website, advertisements, or other marketing materials with a great photo, you’ll have to spend to get it.
The same principle applies to real estate photography. Real estate listings need, if anything, better photography than many other forms of marketing, especially right now. With COVID-19 cases spiking, homebuyers are relying more and more on photos and virtual tours when picking a home. You need a photographer who can capture your home’s best features and convey them properly on screen.
Of course, making a profit isn’t the only reason to invest in a photographer. Major events such as weddings, births, graduations, and more deserve to be captured as beautifully as possible. A professional photographer will go above and beyond to make sure there are plenty of posed and candid shots you can use to remember the day by.
Yes, you’ll have friends and family taking pictures at these events too, but you shouldn’t rely on those photos for your memory books. After all, the average person doesn’t know how to capture someone’s good side, much less how to polish a photo in the editing process. When you invest in a photographer, you invest in memories you can look back on and feel great about.
Now that we’ve talked about why you might need a photographer, let’s talk about why professionals are the right choice. We can’t possibly cover everything photographers bring to the table in this article. But, here are a few major things you won’t get from an amateur:
This is truly the briefest glimpse of what makes professional photographers so special. If you’re not sure if a photographer is right for you, take a look through their portfolio. Do you love their results? Would you like those results for your project or special day? If so: they’re worth it.
Are you a photographer looking to book more clients? Contact Ariel Dilworth for marketing help today!
Photo Credit: Pexels